SEO & Digital Marketing Course Outline

Institute: Noc Dot IT Training Institute
Duration: 10–14 Weeks (Flexible)
Mode: Online / On-Campus

Course Description

The SEO & Digital Marketing course at Noc Dot IT Training Institute is designed to provide students with the skills required to build, optimize, and promote websites and businesses online. This program covers Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Content Marketing, Email Marketing, and Analytics. Students will gain practical experience with real-world projects and learn how to develop effective strategies that drive traffic, generate leads, and improve online visibility.

Module 1: Introduction to Digital Marketing

What is Digital Marketing?
Traditional vs. Digital Marketing
Digital Marketing Channels and Platforms
The Role of SEO and SMM in Business Growth

Module 2: Fundamentals of SEO (Search Engine Optimization)

How Search Engines Work
Keyword Research & Analysis
On-Page SEO (Meta Tags, Titles, Content Optimization)
Technical SEO (Site Speed, Mobile Optimization, Schema Markup)
Off-Page SEO (Backlinks, Guest Posting, Link Building Strategies)

Module 3: Content Marketing

Content Creation & Strategy
Blogging for SEO
Copywriting Techniques for Marketing
Content Distribution Channels

Module 4: Social Media Marketing (SMM)

Overview of Major Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
Creating and Managing Social Media Campaigns
Building Brand Awareness through Social Media
Social Media Advertising & Paid Promotions

Module 5: Pay-Per-Click (PPC) & Google Ads

Introduction to Paid Advertising
Google Ads Campaign Setup
Keyword Bidding & Budgeting
Ad Copywriting & Conversion Optimization
Facebook & Instagram Ads

Module 6: Email Marketing

Building an Email List
Email Campaign Strategies
Automation Tools (Mailchimp, HubSpot, etc.)
Measuring Email Campaign Success

Module 7: Web Analytics & Conversion Tracking

Google Analytics Basics
Google Search Console
Tracking ROI and KPIs
Conversion Rate Optimization

Module 8: Digital Marketing Strategy & Tools

Developing a Complete Digital Marketing Strategy
Competitor Analysis
Using Tools like SEMrush, Ahrefs, and Moz
Trends in Digital Marketing (AI, Automation, Influencer Marketing)

Final Project & Certification

Students will create a complete digital marketing campaign including SEO, content creation, social media, and paid ads. After successful completion, participants will receive a Professional Certificate from Noc Dot IT Training Institute.

Key Features of the Course

Learn SEO, SMM, PPC, and Analytics in One Program
Hands-on Projects & Campaigns
Training on Industry-Standard Tools
Flexible Online/Offline Classes
Certification upon Completion

📞 Contact Us:
For admissions and course details, please contact Noc Dot IT Training Institute today and become a certified SEO & Digital Marketing Professional.